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Melbourne’s Original Laneway Walks

Hidden Secrets Tours – Melbourne

Hidden Secrets Tours is a Melbourne touring business whose mission is to share a unique walking tour experience that you will only find in Melbourne. The best secrets are sometimes just hiding ready to be shared..   Our hero’s are the Laneways, the local characters, the creative heart and of course the city herself..

Our Philosophy

Hidden Secrets Tours  is a tourism business that focuses on what makes Melbourne tick. We are proud to be a green tourism business that does not use a car. We choose to have as many of our products as possible locally sourced and manufactured – both by our friends that we visit and what we do and consume in house. We believe in supporting small business first, and ask for no commission on any purchases that our clients make on or after our tour of Melbourne. We are passionate about all things Melbourne.

Our Industry Achievements

We are fortunate to have worked on many great events in Melbourne including,

AIME 2012, sharing Melbourne with CondeNast 2012, The Oprah visit in 2010, and so many more great clients including, Lendlease, Cotton On, RMIT, Kids Under Cover, MSFW, Westfield.

We are honoured to have been recognised with:

 A Melbourne Award for Contribution to the Community in 2008,  We were nominee for Business 3000 awards in 2009, profiled on the inflight JetStar Melbourne Arrivals Video, Trip Advisor Certificate of Excellence in 2013 and 2014, and  involved with Tourism Victoria with Inside Stories to name a few.
We are paid members of VTIC, ATDW , MAB and Melbourne Convention Bureau and work extensively with Destination Melbourne, City Of Melbourne, Tourism Victoria, Tourism Australia, and the Professional Tour Guides Association of Australia

Our Beginings

The Melbourne hidden secrets tour concept began with publisher Michelle Matthews and a Small Business Development Grant from the City of Melbourne in January 2004. The company’s owner, Fiona Sweetman, took the first tour of Melbourne in May 2004 as Hidden Secrets Tours. A focus on small business, especially on local content, alongside innovations in urban design and culture, amongst Melbourne’s diverse community, make these urban walking experiences unlike any other!
Listen to Fiona explain the story to SBS radio

Fiona and her company continue to evolve, with acquisitions of additional tours of Melbourne including, Vintage Outings, and Golden Mile Heritage Walks. Hidden Secrets Tours continue to discuss with creative thinkers on developing new itineraries to extend your relationship with Melbourne, the creative capital of Australia.

All destinations included in the tour itineraries do so by invitation, after consultation on their strengths in customer service, product, and / or design origin, and they participate without commissions.

Do you have any questions or ideas for us? We love to promote Melbourne!


Media Enquiries

Would you like to work with us?


Fiona Sweetman and the team at HST  are always looking for keen and suitable guides. We have a particular style and offer part time work. Please send us your CV and reasons why you would like to work with us. You do not have to be from a traditional tourism background, but have strong sense of service, and be resourceful.

Employment enquiries

pattern_1Hidden Secrets Tours guides at the start point of Lanes and Arcades tourFiona being interviewed for Sunrise TV - Hidden Secrets Tours Best Job in the world

IMG_0302Golden Mile GuidesHappy team in 2011DSC_9686