Hidden Secrets Tours is a Melbourne touring business whose mission is to share a unique walking tour experience that you will only find in Melbourne. The best secrets are sometimes just hiding ready to be shared.. Our hero’s are the Laneways, the local characters, the creative heart and of course the city herself..
Founded in 2004 and established to showcase the urban vitality to locals and visitors alike. We seek to share with our clients a quintessential insider experience of Melbourne. Touring around the city we focus beyond the tourist traps, and celebrate all things Melbourne.
Hidden Secrets Tours is a tourism business that focuses on what makes Melbourne tick. We are proud to be a green tourism business that does not use a car. We choose to have as many of our products as possible locally sourced and manufactured – both by our friends that we visit on tour and what we do and consume in house. We believe in supporting small business first, and ask for no commission on any purchases that our clients make on our tours of Melbourne. We respectfully use the city, and give back to it too. See who we support here
Our Industry Achievements
We are fortunate to have worked on many great events in Melbourne including,
AIME 2016, 2015, 2013 and 2012, Sharing Melbourne with CondeNast 2012, The Oprah visit in 2010, and so many more great clients including, Lendlease, Cotton On, RMIT, Kids Under Cover, MSFW, Westfield, Telstra, Sacred Heart Mission Dine with Heart, William Angliss, Boral and so many more
We are honoured to have been recognised by our industry and our peers – see more here
The Melbourne hidden secrets tour concept began with publisher Michelle Matthews and a Small Business Development Grant from the City of Melbourne in January 2004. The company’s owner, Fiona Sweetman, took the first tour of Melbourne in May 2004 as Hidden Secrets Tours. A focus on small business, especially on local content, alongside innovations in urban design and culture, amongst Melbourne’s diverse community, make these urban walking experiences unlike any other!
Fiona and her company continue to evolve, with acquisitions of additional tours of Melbourne including, Vintage Outings, and Golden Mile Heritage Walks. Hidden Secrets Tours continue to discuss with creative thinkers on developing new itineraries to extend your relationship with Melbourne, the creative capital of Australia. In 2016, Vintage Outings took on the world, and continues, but with sole management by its founder.
All destinations included in the tour itineraries do so by invitation, after consultation on their strengths in customer service, product, and / or design origin, and they participate without commissions.
Do you have any questions or ideas for us? We love to promote Melbourne!
Would you like to work with us?
Fiona Sweetman and the team at HST are always looking for keen and suitable guides. We have a particular style and offer part time work. We do not need new guides at the moment (mid 2016) but we can be convinced if your interest suits our plans. Please send us your CV and reasons why you would like to work with us. You do not have to be from a traditional tourism background, but have strong sense of service, and be resourceful.Employment enquiries